NYC & Company is running its first virtual sales mission for the UK and Ireland travel trade since the beginning of the Covid-19 pandemic from today (Tuesday).
The event until June 17 will provide updates on the destination’s “reawakening” and reconnect trade with tourism products across the city’s five boroughs.
New York City welcomed a record 1.27 million visitors from the UK in 2019, the city’s top international source country, and 289,000 Irish travellers.
NYC & Company is forecasting 36.4 million visitors this year, recovering more than half of the 2019 pre-pandemic visitor volume.
Most Covid-19 restrictions were lifted in New York on May 19, with businesses open at 100% capacity with social distancing requirements in place.
The sales mission by the official destination marketing organisation and convention and visitors bureau plus ten partners will feature a virtual destination showcase, sales calls, one-on-one meetings, a product development session and more.
Reginald Charlot, managing director, tourism market development at NYC & Company, said: “The UK and Irish travel trade have always been critical to the success of New York City tourism.
“As we await the ‘green light’ for the restart of travel, we look forward to updating these important audiences on NYC’s continued reawakening and to reintroducing them to the countless world-class experiences the five boroughs have to offer.”