Icelandic low-cost carrier Play expanded its US service today with its inaugural flight from London Stansted to Boston.
The plane took off at 11.35am and began the airline’s schedule of four flights a week to Boston Logan International Airport, via Reykjavik, with a total flight time of 11 hours.
Play launched its transatlantic services last month with flights to Baltimore/Washington International Thurgood Marshall Airport, and will begin operating flights to New York Stewart International Airport in June.
More: JetBlue to launch Boston-London services in summer
The airline said the introduction of transatlantic flights prompted a 54% increase in passengers in April compared to March, and it is expecting a strong spring and summer season.
Birgir Jónsson, Play chief executive, said: “Around the world, tourists and holidaymakers are fuelling an international travel comeback.
“Expanding our flights to Boston today will support European travellers looking for budget-friendly access to the north east states, allowing them to pay less for their flights and more on the fun activities and excursions that make the trip memorable.
“As we continue to grow our presence in the US, we look forward to providing travellers with a no frills approach to travel, where they can expect reliable yet affordable service from Play.”