Tourism Australia and Qantas are collaborating in a fresh advertising push to promote travel from the UK.
The Come and Say G’day TV commercial runs from today (Wednesday), in addition to social media and online videos designed to inspire travellers to plan and book an Australian adventure.
The new advert sees Tourism Australia’s brand ambassador, Ruby, a souvenir kangaroo brought to life with CGI animation, on board a Qantas aircraft enjoying Australian hospitality.
Tourism Australia is working with Qantas in ten international markets, including the UK, US, Canada, Italy, Japan, South Korea, New Zealand, Singapore, Indonesia and India.
The first global tourism campaign since 2016 first broke in October to attract travellers back to the country following the pandemic.
Qantas Group chief marketing officer Petra Perry said the new partnership showcases how to plan and book trips to Australia and encourages international visitors to discover regional centres as well as major gateway cities.
She said: “In addition to driving inbound visitation, the campaign is building awareness that international tourists can easily travel directly to Australia and explore over 65 destinations across the country when they choose to fly with Qantas.”
Tourism Australia UK and northern Europe regional general manager Sally Cope added: “Tourism Australia is proud to be partnering with Australia’s national carrier, Qantas. The partnership is designed to inspire and encourage travellers to come and say g’day and have a trip of a lifetime Down Under.”
“Customers who travel with Qantas, will not only receive a warm Aussie welcome from staff, but will also be able to watch G’day the short film, as part of the inflight experience before they land.”
Directed by Michael Gracey, who filmed The Greatest Showman, the film follows Ruby and a toy unicorn, Louie, as they travel around Australia visiting iconic sites.