Confidence of a winter ski return has been demonstrated with confirmation that SAS will fly to a dedicated Scandinavian airport from Boxing Day.
The airline is to serve Scandinavian Mountains airport from Heathrow.
The airport acts as a gateway to the Salen and Trysil ski regions in Sweden and Norway with a 10-minute transfer.
Stefan Sjostrand, chief executive of resort operator SkiStar, said: “The huge interest for alpine skiing and winter holidays in Scandinavia has seen an increase over the last few years, and despite the ongoing pandemic we are optimistic about the upcoming season as our guests and citizens are being vaccinated.
“Furthermore, the accessibility for international skiing enthusiasts will be even more convenient with this new flight from London to our destinations.”
He added: “Flying to the mountains is an even more efficient way of travelling for many, making this a more relevant option when they plan their holidays.
“We are thrilled that SAS values our destinations and also see this as an opportunity. We are looking forward to welcoming our new and recurring guests this winter.”