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Suntransfers targets B2B expansion with two new recruits

Airport transportation specialist Suntransfers has expanded its sales team as part of plans to add more B2B partnerships in the UK and other European countries.

Keeley Leck joins as head of sales for northern Europe while Amedeo Rizzi will head sales in southern Europe. 

Leck was previously at Spanish-based global bedbank Smyrooms, where she led sales for the UK, Ireland and Nordics. She has also worked for companies including HolidayTaxis, Youtravel and Medhotels. 

Rizzi moves from global attraction pass tech firm Go City. 

Global B2B director Andy Baker said: “Keeley and Amedeo are the first of several key appointments Suntransfers will be announcing over the coming months in response to a record start to the year for our business.

“They’re joining Suntransfers as we celebrate our 15th anniversary and at a pivotal, and positive, point in the company’s development.  

“Not only are bookings reaching pre-pandemic levels, but we are also seeing a return to growth driven by a concerted focus over recent years on enhancing our B2B platform.”

He added: “While the past few years have been challenging for Suntransfers, as they have for the travel industry in general, we made good of the enforced downtime to refine and expand our proposition for B2B clients, for example, by expanding connectivity with key strategic API partners and plugging the Suntransfers product into several additional holiday booking websites and travel agency systems.

“Our commitment to providing accessible and competitively priced transfers for the travel trade is paying off as B2B already represents over 25% of sales, a figure we are confident will continue to grow.”

The company, which has offices in Spain and the UK, was acquired by Lancashire based ground transport, accommodation and business continuity specialists CMAC Group last year.

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