Bristol is gaining a new route to Zurich with Swiss making its debut at the south-west airport.
The airline is adding the service from early next year as part of its winter schedule.
Weekly flights will run from February 4 to attract winter sports enthusiasts.
The new service will be operated with Airbus A220 and Embraer E190 aircraft of wet-lease partner Helvetic Airways.
Bristol airport commercial director Rupert Lawrie said: “We are delighted with the announcement of Swiss offering customers their first ever direct service between Zurich and Bristol commencing February 2023.
“This is a major milestone in our business recovery in welcoming a new scheduled airline to Bristol airport and shows consumer confidence is returning after the Covid impact the aviation industry has suffered in recent years.
“We look forward to working with Swiss and developing this important route in the future.”