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Travel Counsellors tops £114m sales in January

Travel Counsellors achieved £114.5 million in sales by recording its best January since its inception 28 years ago.

The level was up 50% on the same peak selling month prior to the pandemic.

The company booked trips for more than 78,500 customers, including more than 7,000 new to the company.

Top selling destinations were the US, Spain, Greece, UAE and the Maldives.

The home working company is now trading 65% up on pre-pandemic levels since the start of its financial year in November 2022.

Eight out of 10 days in January proved to be the biggest for sales, with the final day of the month setting a single day record of £6.5 million.

The top five sales day for January saw £28.1 million of sales combined.

As many as 377 Travel Counsellors saw their best month ever with more new customers booking holidays.

More than three quarters of premium leisure sales were sourced through in-house booking system Phenix, allowing agents to create tailor made Atol protected packages for customers.

Chief executive Steve Byrne said: “These outstanding results are testament to the very special people we have in our community and the care they give to customers, especially during the pandemic, and the reputation we have forged in providing trusted travel advice.

“January has been a month of records being broken, but more so, highlighting the power of our community and ways in which we can support one another to look after customers and achieve such growth. 

“We have seen around half of our Travel Counsellors working in teams, a concept we continue to build on and support using our platform, which has enabled them to collaborate, share expertise and knowledge and be even more successful.”

He added: “We are certainly seeing customers truly valuing their holiday and the importance of connecting face to face with business customers, booking with someone they can trust and who will be there for them throughout their journey. 

“We are also seeing more people choosing to book sustainably when looking at their travel options, with a record number of ‘Greenleaf’ accredited properties in Phenix being booked throughout January.”

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