Vietnam expects to more than double tourist numbers this year to around 8 million.
The projection came as official figures showed more than 3.6 million arrivals in 2022 with a return of inbound travel following the pandemic.
The UK was Vietnam’s top European market, with a total of 93,794 British visitors.
New hotels set to open in 2023 include the Nobu Hotel Danang, Avani Cam Ranh and Mandarin Oriental Saigon.
Vietnam Tourism Advisory Board chairman Kien Tran Trong said: “Last year’s strong visitor numbers speak for themselves, and are a testament to the quality of product that Vietnam has to offer tourists.
“After a quieter couple of years due to the pandemic, it’s been a pleasure to welcome back such a large number of tourists to the country, so that we can continue to show our visitors all Vietnam has to offer.
“In 2023, we look forward to continuing to welcome international travellers to our destination, as we continue to focus on improving our tourism offering throughout the year.”
Picture by Christian Berg