VisitBritain details plans for virtual ExploreGB trade show

VisitBritain has opened applications for flagship international trade event ExploreGB being held virtually on March 21-24, 2022.

ExploreGB Virtual invites international buyers to connect online with travel trade suppliers from across the UK to do business and boost bookings.

The four-day event is set to virtually connect more than 350 international buyers with travel industry suppliers and destinations across the country.

Hundreds of pre-selected one-to-one virtual business meetings will take place with a ‘connections hub’ allowing delegates to engage with all attendees.

Delegates can also virtually explore live exhibition booths with UK suppliers promoting their products and services.

A wealth of digital and downloadable resources and training videos will also be available via a dedicated resource hub.

Buyers and international journalists can also attend webinars and networking events to boost their knowledge of the UK as a visitor destination.

The start of the event will also feature a dedicated business support day to help plan the year ahead.

ExploreGB Virtual will accommodate all times zones with a scheduled programme for international buyers from both short and long-haul destinations.

Attendance is free with event applications now open.

VisitBritain chief executive Sally Balcombe said: “Using our tried and tested online platform, ExploreGB Virtual gives travel industry suppliers and destinations from across the UK the chance to get their products and services in front of top global buyers and forge valuable business connections.

“Our priority is to build back demand for Britain and visitor spending as international travel continues to reopen, supporting the industry to recover and rebuild.

“This flagship global trade event is a valuable opportunity to do business, access the latest tourism products and innovations to broaden travel itineraries and drive bookings.”

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