Newmarket Holidays kicks off Euros promotion

Escorted tour specialist Newmarket Holidays has kicked off a promotional campaign with the theme of the Euro 2020 championships.

From June 11 – the start of the football tournament – the operator is offering 10% off all air holidays to destinations with teams taking part in the Euros.

Once teams are knocked out, the destination also leaves the promotion and reverts to a 5% discount.

Richard Forde, head of trade sales, said: “In these difficult times for the travel trade, we decided to introduce an offer with a difference.

“The chance to have some fun engagement with a promotion that gives us the chance to communicate a little differently via email or social media for example.”

Newmarket said that sales for 2022 and 2023 have remained “robust” despite the short-term challenges of getting people away on holiday this summer.

Bookings have also remained strong across the range of 15 holidays in the UK.

Forde added: “Agents have responded to current barriers with their usual resilience and expertise.

“Worldwide sales for 2022 and 2023 have been buoyant with increased average booking values.

“To generate revenue this year agents have really supported our UK programme. Now we just need the participating home nations to stay in the tournament to take advantage of the offer.”


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