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Ambassador bolsters distribution team with two BDM appointments

Ambassador Cruise Line has appointed two business development managers to bolster its trade and group distribution teams.

Sam Richardson joins as business development manager – trade, reporting to divisional sales manager Karen Cameron with responsibility for trade sales in the North.

Richardson joins from Cruise118, where he was sales manager, and previously held management positions at Slimming World and in the recruitment sector.

Ambassador said his appointment “completed its recruitment drive for the trade team”.

In addition to Richardson, Alan Rennie will join the line as business development manager – groups, reporting directly to head of distribution Nicola Harper.

Rennie is a trained journalist and was previously travel partnerships lead at DC Thomson, where he represented Ambassador in Scotland.

Harper said: “I am delighted to welcome Sam to Ambassador. He is full of energy and amazing ideas, and I know he will bring lots of innovative thinking to the business in his new role.

“Following his arrival, we will have a highly experienced trade team operating at full strength, all of whom will be highly focused on supporting our agent partners and supplying them with all the tools they need as we take engagement levels to a whole new level.”

She added: “The groups function is an essential part of the distribution mix as we look to ensure we continue to deliver outstanding support to the clubs, societies, businesses and groups of friends that come on board with us throughout the year.

“Alan will bring a unique skill-set to the team, and I am very excited to welcome him to the business.  Having worked with Ambassador since its inception, he enjoys a longstanding relationship with us, and has a deep and considerable appreciation of our product offering.”

Harper said: “I am delighted that the trade team is now complete and that our groups team now has a lead to drive sales in this key part of the business.

“With the appointment of new recruits of the calibre of Sam and Alan, the distribution team is more energised than ever as it looks to drive sales and awareness of the Ambassador brand and serve both the business and our partners in the most effective and productive way possible.”

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