Cunard is collaborating with fashion magazine Harper’s Bazaar UK to create a holistic wellness programme for passengers on new ship Queen Anne.
Three spa packages have been designed for travellers sailing on the 3,000-passenger ship, which is due to embark on its maiden voyage from Southampton on May 3.
Each package within the Harper’s Bazaar Wellness at Sea offering comprises an enriching three-day experience focused on either detoxing, energising or relaxing.
The three-day programmes each cost an additional $629.
They will feature a selection of spa treatments, a range of Elemis products, and nutritionally balanced dining options from a wellness cafe on board.
Cunard president Katie McAlister said: “Wellness is such an integral part of luxury ocean travel in the modern age and we’re so excited to be collaborating with Harper’s Bazaar UK to deliver an elevated wellbeing offering for Queen Anne.
“This partnership will enable us to showcase the ultimate in wellbeing escapes as we offer travellers truly luxurious treatments, specialist masterclasses and tailor-made health guides as part of this holistic wellness programme.
“Wellness will be a fundamental part of the Queen Anne experience, where guests can immerse themselves in the very best of luxury travel while nurturing their mind, body, and spirit and we hope their personal revitalisation will be a memorable part of their voyage with us.”
Sharon Davies-Ridgeway, luxury portfolio director at publisher Hearst UK, added: “As the world’s longest-established fashion magazine, Harper’s Bazaar has been synonymous with luxury for over 150 years.
“We are proud to be partnering with Cunard to bring guests a carefully curated Harper’s Bazaar Wellness at Sea proposition aboard Queen Anne.
“Each elevated wellness programme has been carefully curated to boost their skin, body and mind, all adding up to the ultimate wellbeing escape.”