Oceania Cruises has appointed the son of Norwegian Cruise Line Holdings (NCLH) president Frank Del Rio as its chief sales and marketing officer.
Frank Del Rio Jr will be responsible for all sales and marketing activities and will lead the line’s teams in Miami, Southampton, Sydney and Sao Paulo.
The appointment marks Del Rio Jr’s return to the company after his previous departure in 2017 after 14 years.
During his time at Oceania Cruises, Regent Seven Seas Cruises, and ultimately at NCLH, Del Rio Jr became senior vice president and led all aspects of port and destination services along with onboard revenue.
Oceania Cruises president and chief executive Howard Sherman said: “His passion, enthusiasm, and familiarity with the brand, our guests, and our travel partners will take us from strength to strength.”
Del Rio Jr (pictured) added: “I’m thrilled to be returning to a brand that I am so truly passionate about and is embedded in my DNA.
“I’m also eager to reconnect with the best sales and marketing team in the industry. Oceania’s successes are often imitated but never replicated and I look forward to many more of these great successes as we evolve and grow the acclaimed Oceania Cruises brand.”
Recently, Del Rio Jr has been involved in the private equity, finance, and tech industries, where he was involved in AI, telecommunications and 5G network solutions, medical, and real estate development.