Hurtigruten Group has appointed Steven Taylor in the newly created role of chief commercial officer following a team restructure.
Chief sales and marketing officer Stine Steffensen Børke has left the travel company after three years and her responsibilities have been passed to Taylor.
In his new role, Taylor will lead the development and execution of Hurtigruten Group’s strategic commercial initiatives and will sit on the firm’s executive management team.
He will take up the position next week and will be based in the group’s London office.
Hurtigruten said Taylor is “a highly respected commercial, brand and marketing leader with global experience”.
Taylor joins Hurtigruten from Accor Hotels & Resorts, where he was chief marketing officer.
Previously, he has also worked at Starwood Hotels and Resorts and Shangri-La Hotels & Resorts.
Daniel Skjeldam, Hurtigruten Group chief executive, said: “[Taylor’s] wealth of experience in the travel and hospitality sector will hugely enhance our ambitious growth plans and help maximise visibility of our brands while attracting and nurturing engagement with new and existing guests.”
Taylor added: “I am honoured to join Hurtigruten Group at such an important moment in the company’s incredible history.
“Hurtigruten was built by adventurers and explorers in 1893 and I’m excited to lead and support Hurtigruten to become the global leader in sustainable adventure travel.”