Marella Cruises has launched a ‘Live Happy’ campaign with a TV advertisement showcasing onboard experiences and destinations visited by its ships.
The campaign aligns with the ‘Live Happy’ brand strategy from parent company Tui.
Two versions of the advert – one of 40 seconds and the other 20 seconds long – will be aired across popular channels including ITV, Channel 4 and some Sky channels over the next eight months.
Filming took place on Marella Discovery, in and around Greek destinations including Athens, Rhodes and Mykonos.
Chris Hackney, Tui UK and Ireland’s cruise managing director, said: “We’re extremely excited for the launch of Marella Cruises’ new campaign.
“Provided with first class service, our guests get to explore some of the world’s must-see locations, across our carefully curated itineraries and this uplifting and inspiring new ad really captures what we do.
“Particularly after what has been a challenging couple of years, we are happy to welcome our guests onboard and help them create enriching moments and memories that will last a life-time.”