A revamped and extended programme for children and teenagers is being introduced across the entire MSC Cruises fleet.
The Young and Teens Club on all ships will have longer opening hours and eight hours of daily live entertainment.
Those aged 12–17 will have access to dedicated facilities such as the latest consoles, games and VR tech during the day in addition to organised activities and sports.
A different prime-time game show will be offered for teenagers each evening, followed by a teen disco.
The line is also introducing an original teen music video dedicated to its Ocean Cay MSC Marine Reserve private island in the Bahamas.
The changes come into force from November 15.
Youth entertainment senior manager Matteo Mancini said: “The ever-increasing number of young guests and teenagers on board our ships naturally lead us to follow the trends they love most.
“MSC Cruises offers them an unforgettable 360-degree holiday that starts at home with our original entertainment content on the web and social media, continues on board with our activities organised by our Young & Teens Club and carries on after the cruise, thanks to the teens themselves who become our digital creators and ambassadors.
“MSC Cruises’ original entertainment content, produced by our youth division, exceeded 11.9 million web hits, 64 million impressions and over four million interactions between young guests and teenagers via the official hashtags #mscteens #cabin12006.”
Head of entertainment Steve Leatham added: “We are very much in touch with the trends and demands of the young and teens audience, our most adventurous guests.
“We actively invest in industry-leading hardware and software to entertain, excite and involve them in ways they can only imagine. We are also aware that strong ambassadorial content online is a way of enabling the holiday experience to start prior to arrival and continue long afterward for our most avid social media users.”