Nick Wilkinson, a long-serving former UK executive at Norwegian Cruise Line, has left the company as part of a wider management reshuffle.
He is being replaced in his sales role covering Israel, the Middle East and Africa after more than 20 years with the company in various roles including as managing director for the UK, Ireland, the Middle East and Africa.
Kevin Bubolz, managing director Europe since 2018, has been given an expanded role as vice president and managing director for continental Europe, the Middle East and Africa.
At the same time Jason Krimmel becomes head of international business to oversee sales, marketing and communications outside the US and Canada to expand the brand’s international footprint. Krimmel has been with NCL for 19 years and was most recently international marketing and global creative strategy vice president. He reports to senior vice president of sales Todd Hamilton.
The changes follow the departure last month of international sales vice president Eamonn Ferrin.
Hamilton said: “During his 19-year tenure at NCL, Jason has championed several roles and headed various departments across the organisation.
“His vast experience, international mindset and exceptional leadership make him the right person to strengthen our brand’s position with international trade and consumers while we’re preparing to welcome five additional ships of our ground-breaking Prima Class and extend our capacity by 40% by 2027.”
Krimmel added: ”I’m excited to lead NCL’s international business and further grow our most-promising markets.
“The anticipated arrival of Norwegian Viva, the 19th ship in our fleet, and our return to destinations worldwide will allow us to fully capitalise on the unleashed pent-up demand for cruising worldwide and turn 2023 into NCL’s most successful year to date.”
Bubolz joined the line in 2005 and since has held various positions in marketing, sales and revenue management, including vice president of commercial and business planning at Norwegian Cruise Line Holdings, the parent company of NCL, Oceania Cruises and Regent Seven Seas Cruises.