Members of the loyalty schemes run by Royal Caribbean International, Celebrity Cruises and Silversea will be offered the equivalent tier status on each brand.
The ‘status match’ initiative by Royal Caribbean Group starts with sailings from June 5 and is being claimed as a cruise industry first.
The scheme allows members of Royal Caribbean’s Crown & Anchor Society, Celebrity Cruises’ Captain’s Club and Silversea’s Venetian Society to receive reciprocal tier status no matter which brand they sail with.
The shared status adds to members’ existing benefits and covers more than 50 ships sailing to almost 1,000 destinations worldwide
Members of Crown & Anchor Society, Captain’s Club and Venetian Society will be eligible to receive one-for-one status match across all three brands after enrolling in each programme.
When sailing on each sister brand, passengers receive the onboard benefits offered by each brand for their equivalent tier status. Each brand’s loyalty scheme has five tiers.
Royal Caribbean Group chief executive Jason Liberty said: “We strive to provide guests with experiences within our portfolio of brands that meet them for all of life’s moments.
“Each of our differentiated brands have passionate fans who take pride in the status they’ve achieved through repeat sailings.
“In a first for the cruise industry, our new loyalty status match programme rewards guests travelling across our brands, and this is one more step in our journey of transforming a vacation of a lifetime into a lifetime of vacations.”