Regent Seven Seas Cruises achieved the largest booking day in the company’s 29-year history with the launch of its 2023-24 sailing programme.
Bookings surpassed Regent’s previous top bookings day – set on October 21, 2020 with the launch of its 2022-23 Voyage Collection – by 15%.
Travel trends identified from the booking day include a desire for longer, more exclusive experiences in bucket-list destinations, illustrated by a “significant rise” in bookings of the $11,000-a-night Regent Suite and interest in more unfamiliar and exotic regions.
Bookings for the Regent Suite rose by 64% when compared to the 2022-23 Voyage Collection launch day.
The largest price tag on a single suite booking was almost $600,000.
The latest record-breaking launch day is the line’s fourth in just under a year having broken its world cruise launch day twice, and now also the largest ever booking day twice.
The luxury line’s president and chief executive Jason Montague said: “The outstanding result of our 2023-2024 Voyage Collection launch is the perfect spring-board as we welcome our first ship back to the ocean next month with the inaugural season of Seven Seas Splendor.
“I’m proud to say that this is our fourth record-breaking launch day within a year, reinforcing the fact that luxury travellers continue to have a burning passion to explore the world.
“It also shows how our loyal guests have throughout this challenging period continued to give us their unwavering support, and we are delighted to be able to offer them the luxury vacations they so richly deserve.”