Hilton will be taking over the airwaves on Travel.Radio next week to showcase its sustainability goals and discounts for airline staff.
The hotel chain will take over The Mid Morning Show on June 29 from 10am-1pm.
Steve Cassidy, Hilton’s UK & Ireland senior vice-president and managing director, announced the one-day show takeover during an interview on Deb On Air’s Show on Tuesday (June 22).
Cassidy said Hilton wants to help airline employees affected by the pandemic by extending discounted staff travel rates to leisure use.
He said: “We know how keen everyone is to get away, especially frequent flyers like our aviation colleagues, so we want to thank them for their continued support.
“Last year we launched our biggest ever discount programme for airline employees, so crew members and airline colleagues now get up to 25% off room rates across Hilton’s 6,500 hotels globally.
“Our hotels across the globe host crews from all the major airlines and we know our airline partners spend a lot of time selecting the right crew hotels and our account management teams work closely with procurement, the unions and safety and security to ensure our hotels are where airline crews want to stay.”
During the Hilton show takeover, listeners will hear interviews with cabin crew sharing their experiences of staying at Hilton hotels around the globe.
The show will also feature Hilton representatives talking about the chain’s sustainability goals and Hilton’s Travel with Purpose Programme.
Cassidy added: “We’re hugely committed to our bold sustainability goals – to halve our environmental impact and double our social impact investments by 2030.”
During the pandemic, Hilton introduced new cleanliness and hygiene measures and carried out multimillion-pound refurbishment work at Hilton London Heathrow Terminal 4, Hilton London Gatwick Airport and Hilton Munich Airport.
In 2021, there will be 14 new openings in the UK and 40 across Europe.
Debbie Henley, Travel.Radio’s chief executive and presenter of Deb On Air, said: “We are honoured that Hilton chose to partner with us on this amazing initiative for our colleagues in the airline industry.
“It’s definitely worth tuning in on June 29 to hear crew talk about their positive Hilton experiences and for listeners to have the chance to win stays at Hilton hotels and resorts around the world.”