A-Rosa River Cruises UK & Ireland has appointed Michelle Daniels as sales director.
Daniels has more than 20 years’ experience in the cruise sector, most recently as the UK and Europe commercial director for Light Blue Travel, the GSA for Nicko Cruises and American Queen Voyages.
She will begin her new role on April 22 and has been tasked with leading the line’s UK sales strategy and working closely with agents to drive awareness of the brand and boost sales. She will report into managing director for the UK and Ireland, Lucia Rowe.
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“I am thrilled to be joining such a wonderfully well respected team under the leadership of Lucia and excited to build on the successful growth and strong trade relations whilst exploring opportunities for new dynamic partnerships,” said Daniels.
Rowe said: “I am delighted that we can now tell everyone Michelle is joining our UK team. She is an experienced and passionate cruise executive who has an impressive track record of leading powerful brands both in ocean and river cruising and successfully establishing them in the UK market.
“Her commercial acumen, extensive network of contacts and longstanding contribution to the Clia family will be invaluable to us going forward.”
She added: “We continue our search for an experienced regional sales manager to cover the south of the UK. I would encourage any potential candidates who are interested in joining our small but mighty team to get in touch.”