Abta LifeLine is urging travel and tourism staff to wear a tropical shirt on June 15 for its ‘Big Charity Day’ to raise funds for industry colleagues in need.
The charity suggests people can wear a bright shirt, a beach outfit, shades or a sunhat as the fundraiser is “an opportunity to get in the holiday mood and support the charity in its ongoing efforts to help travel staff in need”.
Trudie Clements, Abta LifeLine director, said: “Our Big Charity Day is an amazing opportunity to show your support of Abta LifeLine, the help the charity gives to our travel community, and celebrate what an amazing industry to be part of.
“With the cost-of-living crisis, we know some of our travel colleagues are having a really difficult time.
“Abta LifeLine continues to provide practical, emotional and financial support to those in real need.”
She quoted one recent beneficiary who said: “LifeLine provided me with energy and food vouchers as winter set in and the temperature dropped.
“They also supported me getting a new freezer, which was invaluable as I was able to freeze meals and save money on food costs.
“I don’t know what would have happened without the support of LifeLine.
“My mental health is slowly recovering, and this charity has played a very special part in my recovery.”
Lifeline suggests participants can donate £2, or whatever they can, to help the charity to continue its support.
Those taking part can share pictures on Twitter, tagging @abtalifeline and using hashtag #GoTropical4LifeLine or via facebook.com/AbtaLifeLine.
For details, visit abtalifeline.org.uk/news-and-events/big-charity-day
More: LifeLine unveils tropical shirt fundraiser for National Travel Agents Day