Advantage Travel Partnership ‘revamps and enhances’ cruise guide

The Advantage Travel Partnership has “revamped and enhanced” its cruise guide for members.

Now named The Cruise Collection, the consortium will print 12,000 copies of the 36-page magazine-style booklet, which showcases 25 cruise lines including Royal Caribbean, Celebrity Cruises and AmaWaterways.

The tool, which was previously called The Cruise Guide, has been produced to “help members promote their expertise and knowledge within the cruise sector to their own customers through their own channels”. Social media and email assets are also available.

More: Advantage commercial head questions Viking over direct sell focus

The guide is unbranded to allow members to personalise it and send it to their chosen client base and aims to act as a training tool for agents as well as a marketing tool for their customers. It will be given exclusively to members of Advantage’s Latitude cruise community, which is free for members to join.

A digital version of the guide will also be released and is expected to reach 50,000 customers via a direct marketing email.

From this year onwards, The Cruise Collection will be printed annually.

Jonny Peat, senior commercial manager for cruise at Advantage, said: “The Cruise Collection is a fantastic, dedicated sales tool for agents and an inspirational publication for consumers to be able to flick through our amazing array of cruise partners and discover what they have to offer.

“We are confident that our members will use our guide as a tool to inspire and introduce cruise as an option, particularly to those who have never sailed before.

“This is our biggest-ever version which is a testament to how important the cruise sector is to us. The strength of our supplier partners is vital to securing commercial earning opportunities for our members which is why we are so delighted to have brands such as Royal Caribbean, Celebrity Cruises and Oceania Cruises feature in The Cruise Collection.”

He added: “The cruise sector continues to grow at a rapid pace and we’re confident that we will capitalise on this booming sector in 2024.”

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