APT and Travelmarvel plan to welcome more than 70 agents on board during fam trips and ship visits this year.
Head of sales and business development Brad Bennetts told Travel Weekly the brands have more than doubled the number of agents they will invite on board this year compared to 2019.
He said the sister brands are keen to build their relationships with trade partners and see fam trips and ships visits as a “key tool” in driving sales.
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“We want in excess of 70 agents to come on board and experience our product, which is more than double the number we welcomed in 2019 and more than triple the number we had in 2022,” he said.
“Getting agents on board is all about visibility and improving their knowledge and understanding of our hardware.
“That in turn will then help them promote our brands to their customers and boost sales.”