The Association of Women Travel Executives (AWTE) has partnered with the Institute of Travel and Tourism (ITT) to “collaborate on common goals”.
The partnership has been formed on the back of the AWTE naming a new male ambassador last week, and will see the two organisations work together on events throughout the year.
As part of the collaboration, the AWTE will sponsor the Trailblazer of the Year award at the ITT Future You Awards, which will be presented to an individual who has done exceptional work in championing diversity, equality and inclusion within their business, the industry, university or college.
MORE: AWTE wellness walk raises £500 for youth suicide charity
In return, ITT will sponsor the newly created Rising Star Award at the annual AWTE awards, which will celebrate those who are “making waves across the industry” and fast-tracking their career.
Lindsay Garvey-Jones, chair and communications director of the AWTE, said: “I am thrilled that the AWTE and ITT are going to be working more closely moving forward.
“Our goals and aspirations for the travel industry are so closely aligned that it just makes sense for us to be working together to ensure that we achieve our aspirations of being more inclusive and championing diversity and equality.
“AWTE and ITT have always enjoyed a very convivial and positive relationship and feel that by working collaboratively together allows for even more innovation and creativity as we support our industry in their recovery in 2022 and beyond. It’s an exciting time for all of us.”
Dr Steven Freudmann, chair of ITT, said: “There has never been a more crucial time for collaboration as we look to rebuild our industry into a more sustainable and welcoming place to work.
“The Trailblazer of the Year award is a welcome addition to our suite of inspiring ITT Future You Awards, and we are proud to sponsor the new Rising Star Award, championing the next generation of industry talent.”