Balkans-focused trade event New Deal Europe has unveiled a partnership with European travel association Etoa to promote tourism in southeast Europe.
New Deal Europe is a trade event and showcase which connects suppliers from the Balkans region with travel buyers from around the world.
Robert Dee, director and co-founder of the event, said: “We are delighted to be partnering with Etoa, an organisation with a history of promoting tourism to Europe.
“The Balkan region covers 12 countries from Slovenia down to Greece, and offers everything for the 21st century traveller. Etoa membership will promote the region and offers sustainable growth.
“Our partners in the region look forward to working with Etoa and its membership as it continues to campaign for a fair and constructive legislative framework for tourism in Europe.”
Tom Jenkins, Etoa chief executive, said: “South Eastern Europe, including the Balkan region, was prior to the pandemic, one of the fastest growing destinations for inbound visitors.
“Each year we were seeing an increase in interest for what was felt to be undiscovered and so under-visited.”
He added: “It still holds enormous potential. Few other areas combine such a depth of history with a wealth of unspoilt natural resources.”