Classic Collection Holidays has released a mini-brochure featuring 48 trips as part of its biggest ever peaks campaign which focuses on helping travel agents convert enquires into bookings.
Twelve destinations across the Indian Ocean, Asia, the Caribbean and Africa from up to 10 UK airports are included in the 24-page brochure.
To support the brochure launch, marketing materials including in-store point-of-sale material, window posters, social media and personalised video content have also been made available.
The tour operator will host educational destination seminars aimed at agents and their customers via Zoom every Thursday until February 28, when the campaign ends.
Agents can earn between £20 and £400 depending on the value of the booking made during the campaign.
Those who make a booking before February 28 have a chance of winning one of 10 holidays for two people to destinations in the Maldives, the Caribbean, Cyprus and Ibiza.
Si Morris-Green, agency sales and marketing director, outlined how Classic will work with agents that share its knowledge and passion for travel and “bring customers’ holidays to life”.
He said: “The role of operator and agent in successfully converting the demand for overseas holidays will be more important than ever given the recent complexities added to foreign travel.
“For our peaks campaign we’ll be highlighting the fact that Classic has the necessary expertise and experience to help agents and their customers negotiate these complexities.”
Morris-Green added: “Our peaks campaign fully supports our strategy of helping our agent partners to get the most out of their marketing efforts, by giving them the tools and materials for them to make a big impression on their customers.”
