Random spot prizes are being offered as Classic Collection invites agents to join a social media promotion in time for Valentine’s Day.
Agents are being encouraged to share offers from the operator on their own social media platforms using #Classic Loves in their posts from today (Monday) until February 16.
The company’s agents’ Facebook group recently reached more than 21,000 members.
More than 100 agents are signed up to a webinar showcasing romantic adult exclusive escapes which will be broadcast on February 13.
Trade marketing and engagement manager Manisha Blair said: “So far in 2025 we’ve seen more engagement from our agent partners than ever before on our social media channels.
“We’re building a hugely supportive community of agents actively promoting the Classic Collection brand not only to their customers but also to each other.
“Our #Classic Loves campaign maintains the momentum of our lift and shift peaks marketing campaign. It’s part of our strategy to always drive business to our agent partners as only a 100% agent-focussed operator can.”