Not in the Guidebooks has expanded its trade support team by recruiting a trio from Co-op Holidays.
Tracy Lote has been appointed as a new sales team leader and Vicky Lawrence and Hannah Mildenhall as additional members of the sales unit.
The B Corp certified brand for experiential, sustainable and immersive travel took its team of four on a five-night educational trip to Lapland to experience the operator’s growing portfolio of itineraries in the region.
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Sales director Debbie Sowden said: “Lapland is a big destination for us and one we are keen to grow. This trip was to ensure that our trade sales team is very well-equipped to support the trade with enquiries on our experiences there.”
She added: “Our customers are not only seeing Lapland as a Christmas opportunity but a great destination at other times during the year.
“January to March is a fantastic time to enjoy winter activities and the best time to see the Aurora Borealis whilst enjoying all the winter activities we offer, which are all great for adults and older children to enjoy.”
Lawrence added: “The trip was such a great opportunity for me to get first-hand experience of our Lapland programme and meet with many of our local hosts in person.”