Cunard plans to visit more than 200 agents across 100 stores during an October “sales blitz”.
The visits aim to support agents as the line launches its 2025 programme, which goes on general sale on October 5.
The 15-strong team will update agents on the collection and give away Shine points which can be redeemed for vouchers or holidays.
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Director of UK sales Tom Mahoney said: “Our valued travel agent partners are imperative to our success and we are looking forward to catching up with many friendly faces, as well as strengthening relationships with newer partners over the coming weeks.
“It’s incredibly important to have our extended team out on the road to highlight our ongoing appreciation to our travel agent partners.
“What’s more, we have a fantastic 2025 programme to shout about, with the release of 180 new voyages, including no fewer than 19 maiden calls for our newest ship Queen Anne, and we are hugely excited to share all these exciting plans with agents up and down the country.
“We will also be hosting webinars and quizzes on Shine Rewards Club to support the new voyages, giving agents more opportunities to earn Shine points.”