Car rental broker DriveAway will join Tipto in September.
Melanie Thom, DriveAway UK sales director, said the company has joined the trade marketing membership group to build relationships with its agents and provide them with information on the “benefits and best ways to upsell to clients”.
Tipto, which has been operating for 25 years, will have a total of 20 members when DriveAway officially joins on September 1.
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“The DriveAway team is excited to be joining Tipto for the start of its 25th year of operation,” said Thom.
“We are a company that has been intently watching from the sidelines and we know that the quality and variety of events on offer will boost our presence hugely within the agent community.
“Being a relatively new supplier to the trade, we know that being part of the Tipto portfolio will help grow our brand, giving us that important face-to-face time with agents we need.”
Tipto chairman Richard Forde said: “Year 25 is shaping up to be another excellent year for Tipto and we are excited to welcome DriveAway and its team to join the fun.
“The DriveAway offering brings a new dynamic to our supplier member offering, allowing us to further broaden the wealth of knowledge we bring to our agents.
“Our popular Tipto event format is tried and tested and we’re confident that this winning formula will allow DriveAway to meet its goal of quality face time with agents.”