Adventure operator Explore has unveiled a ‘Switch your loyalty’ scheme, offering discounts to customers who have made two or more trips with one of its competitors.
The company, which improved its loyalty scheme in October 2021, hopes to encourage adventure travellers to switch to Explore without losing loyalty benefits held with another travel company.
Ben Ittensohn, Explore’s global sales director, said: “We know that a number of our competitors have downgraded their loyalty schemes in recent years, or even scrapped them altogether, while other companies have sadly gone out of business.
“We’re confident that adventure travellers will love Explore – and to ensure we’re showing them the love that they’re now lacking from their previous holiday providers, we’ll offer them the same loyalty discount that they’d receive had they booked all those previous trips with Explore.”
Ittensohn added: “We’ve been careful to make sure that an incentive for customers does not come at the cost of our agents’ commission.
“Loyalty discounts are funded by Explore, and not part of agents’ commission.”
A customer that has taken two or three trips with a competitor can book an Explore trip with a 5% discount; those who have booked four-eight trips with a competitor operator can get a 7% discount, while adventurers with nine or more trips can get 10% off the cost of their Explore trip.
The bookings must have been made with one competitor rather than spread across several. Several adventure competitor brands qualify, including Exodus Travels, G Adventures, HF Holidays, Intrepid Travels, Ramblers, Riviera, Travelsphere and Wendy Wu Tours.