News

Federer and De Niro team up to promote Switzerland

Swiss tennis star Roger Federer has teamed up with Oscar winner Robert De Niro in a new short film to promote travel to the country.

Federer was recently unveiled as an ambassador for Switzerland Tourism, with the short film part of activity which also includes a ‘Roger’s Choice’ section of travel tips at MySwitzerland.com.

In the film, Federer attempts to persuade De Niro to be part of a feature film about Switzerland but is turned down as the country is “perfect” and offers “no drama”.

Warning: Film contains strong language

Martin Nydegger, chief executive of Switzerland Tourism, said: “Adding this touch of Hollywood to our campaign will bring more attention to Switzerland and its dramatically beautiful nature.”

Federer added: “I was really excited to have a worldwide campaign where I can invite people to Switzerland to highlight its beauty because I am so very proud to be from such a beautiful country.

“I’ve admired Robert De Niro’s work for quite some time now, but I wasn’t sure he’d agree to be part of our Swiss project. I’m very excited it worked out so well.”

Share article

View Comments

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.