Swiss tennis star Roger Federer has teamed up with Oscar winner Robert De Niro in a new short film to promote travel to the country.
Federer was recently unveiled as an ambassador for Switzerland Tourism, with the short film part of activity which also includes a ‘Roger’s Choice’ section of travel tips at MySwitzerland.com.
In the film, Federer attempts to persuade De Niro to be part of a feature film about Switzerland but is turned down as the country is “perfect” and offers “no drama”.
Warning: Film contains strong language
Martin Nydegger, chief executive of Switzerland Tourism, said: “Adding this touch of Hollywood to our campaign will bring more attention to Switzerland and its dramatically beautiful nature.”
Federer added: “I was really excited to have a worldwide campaign where I can invite people to Switzerland to highlight its beauty because I am so very proud to be from such a beautiful country.
“I’ve admired Robert De Niro’s work for quite some time now, but I wasn’t sure he’d agree to be part of our Swiss project. I’m very excited it worked out so well.”