Federer and De Niro team up to promote Switzerland

Swiss tennis star Roger Federer has teamed up with Oscar winner Robert De Niro in a new short film to promote travel to the country.

Federer was recently unveiled as an ambassador for Switzerland Tourism, with the short film part of activity which also includes a ‘Roger’s Choice’ section of travel tips at

In the film, Federer attempts to persuade De Niro to be part of a feature film about Switzerland but is turned down as the country is “perfect” and offers “no drama”.

Warning: Film contains strong language

Martin Nydegger, chief executive of Switzerland Tourism, said: “Adding this touch of Hollywood to our campaign will bring more attention to Switzerland and its dramatically beautiful nature.”

Federer added: “I was really excited to have a worldwide campaign where I can invite people to Switzerland to highlight its beauty because I am so very proud to be from such a beautiful country.

“I’ve admired Robert De Niro’s work for quite some time now, but I wasn’t sure he’d agree to be part of our Swiss project. I’m very excited it worked out so well.”

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