The first four independent travel agents to win business support in Jet2holidays ‘Holiday Saving Experts’ campaign have been revealed.
Holiday Getaway, The Holiday Shack, Bonny Travel and L&J World Travel will each have up to £1,000 paid off their business bills every month for four months from November by the operator.
The company is paying up to £20,000 to help agency partners with their business bills this winter through the campaign.
Agents need to promote the campaign to customers in shop windows or on social media and send their entry to the Jet2holidays trade team. The final stage of the competition closes on October 16.
The multi-channel campaign went live last month, designed to position independent agents as experts who can provide money saving tips for customers, while promoting and selling package holidays.
Although the competition ends soon, the campaign will continue into the winter.
Jet2holidays is targeting agents through a number of channels including email, social, video and training sessions.
Agents are being provided with bespoke marketing collateral such as in-store branding, window posters, social media content and ‘Holiday Saving Expert’ badges to wear.
Head of trade Alan Cross said: “With just one week to go, we are looking forward to seeing some fabulous entries.
“There has been a magnificent response to our Holiday Saving Experts campaign from independent travel agency partners, and their feedback tells us that it is really resonating with customers.
“Our first four winners all developed clever and creative ways of putting the campaign in front of customers, so we would all like to say well done and thank you for getting involved.
“The demand for holidays continues to be very strong, and this campaign is a great way of helping customers showcase all the qualities that make Jet2holidays the ideal product for any customers that might be feeling price-conscious.”