G Adventures is launching a month-long ‘active’ campaign, offering 15% discounts on activity holidays.

The initiative will also offer training, webinars and four trip giveaways for agents throughout March.

The campaign follows a G Adventures survey that showed 28% of British travellers plan to take an active trip as part of their next overseas holiday – with 12% saying they would take a more active break and 27% saying they are more likely to try a new style of holiday than before the pandemic.

The operator hopes the campaign will help agents “cater to a shifting demand for active travel”.

It will be hosting a weekly training webinar throughout March, looking at options in Europe such as hiking in the Azores and Canary Islands, plus “iconic” active adventures such as trekking Mount Kilimanjaro and the Inca Trail.

Each week agents will have the chance to win a spot on one of G Adventures’ European trips, from river cruising in Burgundy and hiking the Corfu Trail to sailing along the coastline of Croatia or the Canary Islands.

Agents can earn an entry into the prize draw by attending the weekly webinar. For other methods of entry, agents can visit the Agents of Change Facebook page.

The 15% discount applies to selected ‘Active’ travel style tours when booked before March 31, 2021, and departing up to June 30, 2022.

The sale includes G Adventures’ new collection of Active Europe tours, designed for British and European travellers.

Details are available on G Adventures’ Facebook page for UK and Ireland agencies, called Agents of Change.