G Touring is to take on a trade sales director and two key account managers as Rachel Mould is promoted to UK head of trade sales.
The parent company of tour brands Just You and Travelsphere is also looking to add a trade sales marketing executive.
The changes at come as national account manager Polly Poulton moves to TTC Tour Brands in January.
G Touring said the new sales director will be key in continuing growth within the trade as its strengthens its sales team.
Managing director Adam Kemp said: “We are seeing phenomenal growth for both Travelsphere and Just You through our trade partners; the recruitment of these key positions underlines our commitment to the trade.
“We know how important our trade partners are to the success of G Touring and we want to offer them as much support as possible to sell our amazing, award-winning touring holidays to their customers.
“I am also pleased to announce that Rachel Mould, who has been key to the growth that we are seeing thorough the trade, has been promoted to head of trade sales UK.
“Rachel has been instrumental in building the strong relationships with our trade partners, and along with the new key account managers, she will continue to build on our current trade relationships and also form new partnerships.”
He added: “The role of the trade sales marketing executive is key to our continued growth; that role will ensure that all of our trade partners receive the marketing support that they need, be it digital content, images, posters, presentations or trading material.
“Our aim is to make it as easy as possible for our trade partners to sell our holidays so that we all benefit.”