Gold Medal launches ‘mini peaks’ campaign

Gold Medal has unveiled a ‘mini peaks’ campaign to help agents convert “healthy volumes” of enquiries into bookings for 2022.

The operator described September as being a ‘mini peak’ sales period because many people who have returned from their summer holidays will start thinking about their next one.

A 2022 Holiday Guide mini-brochure (pictured) has been released, featuring more than 50 long-haul offers and departures from three airports.

The next edition of Gold Medal’s Worldwide Travel Magazine will be published in September, with articles on popular destinations including Thailand, the US, Maldives, Mexico and the Caribbean, to help agents convert enquiries.

On Friday (September 3), its Cruise Plus brand will launch a Cruise Collection mini-brochure with more than 25 cruise-and-stay itineraries across Europe, the Caribbean, the Far East and Australasia, with departures in 2022 and 2023.

The following week, on September 8, the Pure Luxury brand will unveil a range of upmarket offers such as upgrades and free nights.

Nick Hughes, B2B sales director, said: “We know things aren’t back to normal but we see lots of evidence that travellers want to plan ahead for next year and get excited about the holidays they can take when they can travel easily again.

“We have some phenomenal offers and packages available to destinations where we have unrivalled expertise and product, including the Maldives, Dubai and Florida – all of which are showing healthy volumes of enquiries for 2022.

“These mini brochures, itineraries and ideas will help agents convert that interest in to bookings.

“They should keep an eye on our social media channels and emails for further information and inspiration to share with their clients throughout the month.”

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