HF Holidays has bolstered its senior leadership team with the appointment of Jenny Brydon as chief commercial officer.
The position is a new role within the walking specialist’s senior team and will see Brydon oversee the product, revenue and pricing functions.
She will report directly into chief executive Chris Simmonds, who took the helm in July last year.
Brydon will be charged with driving growth in the organisation’s revenue to ensure continued reinvestment of funds into HF Holidays’ 15-strong country house estate across the UK, including several listed buildings.
Brydon has held several senior positions including marketing and commercial director at TravelSupermarket, in addition to key leadership roles at Saga Holidays, lastminute.com and Holiday Autos.
Speaking about her new role, Brydon said: “I’m passionate about the outdoors and the incredible heritage of HF Holidays.
“The opportunity to contribute to a company that has been connecting people to nature for over 111 years, with its unique opportunities and the complexities of its cooperative model, is truly inspiring.
“I’m excited by the challenge of continuing to develop and grow this unique business, ensuring that HF Holidays not only thrives today but is also well-positioned to flourish for another 111 years.”
Simmonds added: “Jenny is dynamic and commercially minded; and has a great deal of experience in product development which will enhance both HF Holidays profitability and the customer experience.
“We look forward to welcoming her for what will be an exciting new chapter as we renew our focus on our membership and invest in developing our HF Country House portfolio in the UK.”