AMR Collection has been integrated into the World of Hyatt’s Inclusive Collection portfolio.
The Inclusive Collection, Hyatt’s newest portfolio, now contains more than 120 resorts in 40 destinations across 11 countries.
Brands within the portfolio include Sunscape Resorts & Spas, Secrets Resorts & Spas, Hyatt Ziva and Hyatt Zilara.
More: AMR Collection adds Mexican resort to portfolio
Gonzalo del Peón, group president, Americas & global commercial of Inclusive Collection, said with AMR Collection joining, the portfolio will “benefit from greater awareness through this unified branding and from enhanced marketing efforts, especially right now while demand for all-inclusive travel is at an all-time high”.
“As we move forward together as the Inclusive Collection, we are committed to celebrating every moment by creating memories for every lifestyle and stage of life,” he added.
Erica Doyne, senior vice-president of marketing and communications at Inclusive Collection, said: “Since Hyatt’s acquisition of Apple Leisure Group in 2021, we have been thoughtfully integrating AMR Collection brands into the Inclusive Collection.
“As of today, all brands that were previously part of AMR Collection will now live under the Inclusive Collection umbrella alongside Hyatt Ziva and Hyatt Zilara.
“With this latest milestone, we are unifying our complementary brands under one portfolio and continuing to capture the unwavering leisure demand.”