Inghams has created a sales tool for travel agents and unveiled early booking deals for next winter after reporting its best daily online sales figures since the start of 2020.
The operator said it had seen the spike in enquiries and bookings last week as skiers and snowboarders were “keen to get next winter’s ski holiday in the diary”.
The agent sales tool includes advice and selling tips and can be downloaded via the Inghams agent portal.
Joe Ponte, Inghams chief executive, said: “With skiers keen to hit the slopes and secure the holidays they want, over the last couple of weeks we have continued to see a huge increase in website traffic and bookings for our ski programme.”
“Many skiers and snowboarders are keen to get next winter’s ski holiday in the diary and will be excited to hear they are now able to book a great early booking deal.”
Julie Franklin, head of agency sales, said: “Inghams’ new Ski Sales Guide comes complete with a ski jargon buster, selling tips and a step by step guide to picking the right country, resort, accommodation and airport for the customer – making selling ski easier than ever.”