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Intrepid tackles overtourism with ‘Not Hot List’

Off-the-beaten track destinations from Pakistan to Greenland have been included in Intrepid’s Not Hot List, which aims to combat overtourism.

The annual list aims to inspire travellers to discover different and unique experiences around the world, with communities that can benefit from more visitors.

It features in a report compiled by Intrepid’s global team and local operations experts in 27 cities worldwide, alongside travel trend agency Globetrender.

The list includes alternative regions in popular countries such as Morocco, where the Anti-Atlas Mountains are often missed by visitors, and emerging destinations such as Pakistan and Greenland, where neighbouring countries have commanded most of the spotlight.

The report also includes statistics, trends and local insight in regions that are seeking to encourage travel in 2025.

The full list includes:

  • Gilgit-Baltistan, Pakistan
  • (Qeqertarsuaq) Disko Island, Greenland
  • Cape York, Australia
  • Adirondacks, New York
  • Sainshand, Mongolia
  • Rupununi Savanna, Guayana
  • Anti-Atlas Mountains, Morocco
  • Accra, Ghana
  • Maldonado, Uruguay
  • Oslo, Norway

Erica Kritikides, general manager of global product for Intrepid Travel, said: “Our annual Not Hot List strives to bring travellers off the tourist track, and highlight destinations where tourism can bring outstretched benefits to the host communities.

“While promoting alternative destinations is a small part of the solution to overtourism, we remain committed to addressing the bigger issues through our product design.

“We are the antithesis of massive cruise ship and big-bus touring.

“Our group size is very small – an average of 10 travellers – we only employ local leaders and almost exclusively use locally owned accommodation and suppliers.

“Developing tourism in concert and consultation with host communities is the best way to combat the negative effects of overtourism.”

To support the development of tourism in these destinations, Intrepid has launched new trips in four of the Not Hot locations.

This includes a 10-Day Intrepid Greenland Expedition; a 15-Day Benin, Togo and Ghana Adventure; an 11-Day Trans-Mongolian Railway Adventure; and an 11-Day Cape York & Torres Strait Explorer journey to the northernmost tip of Australia.

These are in addition to Intrepid’s 10-Day Pakistan trekking trip which first ran in 2024.

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