Jet2holidays will provide more “experiential” branding for trade partners’ shops next year to attract and inspire customers.
General manager of trade sales Lloyd Cross hailed the impact of LED screens and hanging signs that have been rolled out across agencies in 2024 and pledged to ramp up the level of marketing next year – including airline seats in waiting areas and cabin crew-style trolleys to serve customers drinks.
Revealing the plans at the company’s annual conference in Cyprus, which has the theme of ‘time machine’, Cross told delegates the operator wants to “constantly innovate” and “never become complacent”.
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But he added: “While we will change and continue to develop, our core values and approach to partnerships will remain the same.”
Discussing proposals for more interactive marketing materials, Cross said: “Our vision is to introduce new experiential branding for your shops to show your customers exactly what Jet2holidays has to offer.
“We’re talking airline seats for your store waiting areas; cabin crew drinks trolleys to serve customers tea, coffee, prosecco and beer; interactive walls and more LED screens.
“I can’t wait to show you these concepts turning into reality.”
Cross also said the operator hopes to help agents attract “more experienced staff for your stores” through the creation of a “one-stop shop training portal”.
“This will enable you to train your teams no matter what their experience, including building product knowledge, elevating marketing, how to close a sale and much more,” added Cross.
Jet2’s annual conference is taking place at the Athena Royal Beach Hotel in Paphos, Cyprus between November 27-November 29.