The annual flagship event from Latin American Travel Association (Lata) will have the core theme of “Ready for Restart” as the market recovers from a “torrid time” since the start of the pandemic.
The association announced last month that Lata Expo 2021 will take place virtually on October 11-15.
Colin Stewart, Lata chairman, said the theme was chosen as the association aims to “deliver a show that will prove invaluable over the next 12 months”.
“The Latin American travel industry has had a torrid time since the turn of the pandemic and is a region that is under continued travel restrictions from the UK as well as other parts of the world,” he said.
More: Lata Expo 2021 to take place virtually for ‘certainty’
“As such, we want to provide attendees with all the tools and information required to give them the best chance of building back and building back better.
“Lata is also making a concerted effort to target other key inbound travel markets for Latin America with the participation of important operators and buyers from across Europe and beyond.
“Ultimately, we want Lata Expo 2021 to provide essential insight and valuable new business opportunities.”
The daily timetable for the event will accommodate attendees in different time zones around the world, while still delivering the same number of meeting opportunities as a live expo.
The programme will focus on pre-scheduled one-to-one meetings between exhibitors, buyers, and media delegates, plus keynote seminars and insight about trends affecting the Latin America travel market.
Sessions will cover issues such as adapting to changing consumer demands; decarbonising travel; animal welfare and the importance of biodiversity.
More: Lata Expo 2021 to take place virtually for ‘certainty’