Holidaymakers who have never taken a cruise before are being targeted with a new advertising push by Marella Cruises.
The ‘Adventure Awaits’ brand campaign is targeting those who are yet to experience cruising.
The 40 second TV advert aims to show travellers yet-to-cruise that a holiday at sea is an adventure for them, according to the Tui UK cruise arm.
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The advert, across ITV, Channel 4 and Sky, promotes a Marella cruise as “the perfect way to discover enriching experiences”.
Viewers follow the journey of a mother heading taking her first Caribbean cruise, texting home for comfort. Her confidence blossoms as she relaxes and embraces the adventure – making friends with other travellers over shared experiences, according to the line.
The campaign is also live across print, digital and social media.
Marella Cruises managing director Chris Hackney said: “We wanted to capture the feeling of “if not now, when”, which is something we know the audience relate to now more than ever.
“Our new campaign celebrates the joy of cruising as a trip that leaves customers richer than when they left their home.
“It’s a journey of many experiences and multiple destinations, that customers can embrace in a single booking.”