MSC Cruises has rolled out a new brand campaign aiming to encourage passengers to have more respect for the ocean and the planet.
The campaign, called For a Greater Beauty, has been launched across more than 30 countries and will be seen through several marketing channels, including television, print, digital and social media.
Created in partnership with Dentsu Creative Italy and filmed by Australian director Kiku Ohe, the footage “invites the audience to immerse into the world’s destinations, into nature and into wonderful experiences on and off board”, MSC Cruises said.
Filming took place on MSC World Europa, the first in the line’s fleet to be powered by liquified natural gas (LNG).
The cruise line said it is “firmly committed” to achieving net zero greenhouse has emissions for its entire marine operations by 2050, and its latest campaign demonstrates that ongoing drive.