Norwegian Cruise Line Holdings (NCLH) president and chief executive Harry Sommer has pledged to maintain prices in 2024 as the company reports “record” bookings for next year.
Speaking on a quarterly financial results call, Sommer said the company, which operates Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Grandeur, is in a better booked position for every month in the year ahead in comparison to this time in 2022.
Sommer said is he a “firm believer” in maintaining prices and confirmed the company will not drop prices despite increasing capacity by 19% in 2023 with the addition of three new ships: Oceania Cruises’ Vista (pictured), Norwegian Viva and Regent’s Seven Seas Grandeur.
“Every individual month next year is booked at a higher rate than the same month was this time last year for 2023,” said Sommer.
“I’m a firm believer in maintaining pricing discipline as it’s the key to long-term yield growth. It’s really difficult to come back from discounting because your guests come to expect it.
“That being said, we’re in a fortunate position to be so well booked for next year, at record levels, so we don’t need to turn in that direction.”
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