NH Hotel Group will join the Global Hotel Alliance (GHA) on June 20.
As part of the partnership, the two companies have merged their rewards programmes to create NH Discovery, which it claims is one of the “world’s largest hospitality loyalty programmes”, offering 21m members access to 800 hotels and resorts across 100 countries.
Existing members of NH Group’s previous programme NH Rewards will not lose their points of current benefits.
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Based in Madrid, NH Hotel Group has more than 350 hotels in 30 countries worldwide, making it the largest company in the GHA.
Ramón Aragonés, chief executive of NH Hotel Group and a GHA board member, said: “Joining GHA and the transformation of NH Rewards into NH Discovery marks a major milestone for NH Hotel Group and our guests at a time when the travel and hospitality sector is recovering at pace.
“This paves the way for growth and by leveraging GHA’s geographical footprint we can accelerate planned development in new markets where demand for our brands is strong.
“At the same time, with the new NH Discovery, we have access to incremental revenue streams while offering our own loyal guests remarkable choice.”
GHA chief executive Chris Hartley said: “As our newest and largest company, NH not only enriches our global offering to members, providing new brands, but also access to new destinations and hospitality experiences across the Americas, Spain, Germany, Italy and Benelux.
“It also nearly doubles our customer base creating significant opportunities for GHA hotel brands and further amplifying our buying and marketing power.”