Agents will have the chance to win a holiday or mini break as part of Not in the Guidebooks’ peaks campaign, called ‘Race Around the World’.
The experiential travel experiences brand will run the marketing push in January, February and March to showcase its knowledge and portfolio of destinations.
As well as incentives for agents, there will be offers from many of the brand’s local partners around the world to boost sales and drive customer engagement.
For every booking, agents can qualify for shopping vouchers based on booking values.
For bookings worth £999 to £3,499, the voucher will be £25; £3,500-£6,999 will be a £50 voucher; £7,000-£9,999 is £75; and those exceeding £10,000 will be £100.
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The agent with the highest value of bookings wins a free holiday for two to any of the company’s destinations, and all bookings will be entered in a draw to win one of 10 UK mini breaks.
Carol Savage (pictured), chief executive of Not in the Guidebooks, said: “Since we established the business four years ago, we have gone from strength to strength all because of the amazing support we have received from agents, and for this peaks we are going all out.
“As experiential travel becomes increasingly popular, we know that more and more British holidaymakers will be looking for holidays that are immersive and experiential and we have an extensive and wide-ranging portfolio of experience-led travel itineraries, crafted by locals, curated by us, and we want to be the first choice for agents in this growing sector.”