Not Just Travel has reported its “best-ever” peaks season as it ended the month with a day of record sales.
The homeworking agency saw its best-ever sales day on January 31, beating its previous record on January 18 by 27%.
January 2023 sales were up by 65% compared to 2022, and profits up by 83% compared to last year and 85% compared to 2019, NJT reported.
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It added its travel consultants had more than doubled their average number of bookings compared to December.
Co-founder Steve Witt said: “The number of bookings made by each consultant is our best measure of success as it shows our consultants are eager and active.
“Focusing on improving profit margins has proved bountiful and is the result of repeat booking rates and the valuable relationships with our key trade partners, who have invested time and effort in training and support for our members and this has made selling even easier as well as improving conversion rates.
“High ticket luxury and milestone holidays are still in high demand as people are investing more in dream trips.
“Pre-pandemic we used to book £10,000+ holidays every few days; now they are as frequent as every other bookings.”
He added: “Our increased sales and booking values show that people will sacrifice many other lifestyle items before they reconsider their holidays.”