Playa Hotels & Resorts has joined Tipto, bringing the group’s total number of members to 19.
The Caribbean hotel company said it has joined with the aim of boosting its agent relationships to support its “ramp up of trade facing activity” in 2023.
Tipto membership will also support the brand’s agent rewards portal which provides online training, live hotel webinars, hotel fact sheets, images, videos and competitions including the chance to win fam trip places.
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Playa Hotels & Resorts business development manager Jade Calver (pictured) said: “We are thrilled to be partnering with Tipto in 2023 and truly excited to be able to hit the road for the first of many agent events in January.
“Our Tipto membership comes at a time when Playa Hotels & Resorts is ramping up activity to promote its product to the UK travel trade.
“Tipto will provide the team with significant support, bringing us face to face with key agents and allowing us to showcase our fantastic Caribbean resorts to aid agents in selling them consistently and effectively.”
Recently-appointed Tipto chairman Richard Forde said: “We are delighted to take our supplier count to 19 with the addition of Playa Hotels & Resorts.
“Jade and the team will be a complimentary addition to the Tipto family and we’re excited to see them start engaging with agents at our face to face events from January.
“I have no doubt that Tipto will support Playa Hotels & Resorts in its targeting of the UK trade and we look forward to helping the team build strong and meaningful agent relationships nationwide.”